The 12 Brand Archetypes Are a Lie: The Real System Behind Authentic Brands
The 12 brand archetypes are a lie. Authentic brands aren't one note; they're the dynamic tension between two archetypal forces. That's the real system.

The 12 brand archetypes are a lie. Authentic brands aren't one note; they're the dynamic tension between two archetypal forces. That's the real system.
I'm a veteran content creator turned brand strategist and founder of Project: Kingmaker. My roots run deep in professional videography and podcast production, where I've built my reputation on turning complex content operations into seamless systems that scale.
From producing YouTube channels and traveling multi-cam podcast productions to building custom studio setups, my hands-on experience spans every aspect of content creation. I've designed and built podcast studios across the country, filmed with leading creators, and transformed how brands approach their content operations.
Now, through Project: Kingmaker, I help successful local businesses scale their brand without losing their soul. My approach combines deep technical expertise in content production with strategic brand building frameworks. The result? Content systems that actually work in the real world, not just in theory.
Breaking away from conventional marketing playbooks, I developed the Content Canon system, replacing outdated content calendars with strategic frameworks that build true brand authority. My method merges the technical precision of professional production with the authentic storytelling needed for brand sovereignty.
Based in Star, Idaho, I work with select clients who are ready to move beyond tactical marketing and build lasting brand sovereignty. When I'm not architecting brand systems or building studios, you'll find me testing new gear, optimizing production workflows, or helping local businesses discover their unique voice in a sea of sameness.

Content Production & Studio Design
Multi-Camera Production Systems
Podcast & Video Production
YouTube Channel Strategy
Content Systems & Frameworks
Brand Strategy & Positioning
Creative Ads Mastery
Local Business Scaling
Technical System Development